The most identifiable brand in luxury watches celebrated the new Design District Swiss Luxury Rolex Boutique grand opening with a VIP reception. The iconic brand, which is credited with creating the first waterproof watch in 1926, embodies the new Design District and the profile of shoppers it hopes to attract.
At the VIP reception guests munched on delicious hors d’oeuvres provided by next door restaurant Michael’s Genuine Food & Drink, and sip yummy cocktails while checking out and admired the exquisite selection of unique Rolex timepieces the store has to offer. The showroom offers an assortment of watches to get Rolex enthusiasts juices flowing, including the models from BaselWorld 2013. This is Rolex’s first boutique store in the Miami area as South Florida residents are eager to slip their hands on one of these gorgeous classic watches.