In the Spotlight Launch Event Miami Beach

Kalla Launches in Miami Under the Stars

Kalla Launches in Miami Under the StarsThursday, March 13, 7pm – Ocho at Soho Beach House, 4385 Collins Avenue, Miami Beach

Kalla, which means good in Greek, is a one-of-a-kind, luxuriously curated bouquet service kicked off its South Florida launch with a grand soiree at SOHO Beach House, and Miami’s finest stepped out in style to celebrate the launch of the boldest blooms in town. Just in time for spring, Kalla’s innovative online boutique, which has set out to revolutionize the flower industry, sprung to life earlier this month.

Guests gathered on the rooftop under the stars dancing to sounds by Litus Music Installations and DJ La Trice, sipping on wine courtesy of Hill Family Estate, lite bites exclusively by SOHO beach House and sweet treats by Christopher Elbow Artisanal Chocolate. Carefully curated arrangements were showcased like pieces of fashionable art outfitted with iPads which allowed party-goers to interact and learn about each unique collection. Still images of the 12 hand-crafted bouquets were projected onto the wall of an adjacent building for an added cinematic effect. Live entertainment included a flower girl on stilts handing guests their ‘flower fortunes’. Notables in attendance include Dana and Gary Shear, Nancy and John Batchelor, Laura Buccellati, Jillian Posner, Kylene Staron and Phil Goldfarb. Each guest was gifted a mini version of the signature Kalla bouquet upon departure.

A multi-sensory experience, Kalla floral couture collections are bursting with fragrant, floral notes and styled in limited edition vases of hounds tooth, polka dot and chevron patterns. Each hand-crafted bouquet was inspired by and cleverly named after famous historical couples such as Zeus and Helena and Henry and Anais. Kalla’s featured bouquets change every three months. The brand will also keep a solid signature selection with classic designs that are as timeless as the little black dress. Featuring award-winning “Wanted Hearts” roses, exotic orchids, Gerrondo Gerbera Daisies and other rare floral finds, Kalla’s contemporary bouquets are hand-delivered in full-bloom the same day as ordered in an artist’s painted box.